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This Cookie Policy applies to the organization of AdFortem bv (hereafter referred to as "AdFortem," "we," or "our") for all dimensions and activities in all regions where we operate. Where local legislation requires a higher level of protection, local legislation will always take precedence over this Cookie Policy.
AdFortem is the data controller that collects and processes the personal information you provide on our various websites, portals, applications, and platforms ("Our Site"). Through our Cookie Policy, we aim to show how we respect the privacy of all visitors and users of our site. If you have questions regarding the more general processing of your Personal Data on our site, please refer to our online privacy policy on our sites or contact us by sending an email to the following address: info@AdFortem.be.
**DEFINITIONS**
- **Data controller**: The natural or legal person, governmental authority, agency, or any other organization that determines the purposes and means of the processing of personal data; when the objectives and means of such processing are determined by Union law or the law of a member state, it may be specified who the controller is or according to which criteria they are designated. - **Cookies**: as defined in part 1 of this policy. - **Our site**: The website, portal, application, or platform of AdFortem that you are using. - **Personal Data**: Any information relating to an identified or identifiable natural person, directly or indirectly identifiable by reference to an identification number or one or more factors specific to that person. - **Processor**: A natural or legal person, governmental authority, agency, or any other body that processes personal data on behalf of the data controller. - **"Us" or "Our"**: The AdFortem entity acting as the data controller. - **"You"**: The user/visitor of our site.
**1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?**
Cookies are small files that are downloaded to your device when you visit our site, designed to recognize your device or store information about your preferences or previous actions. They are used to help you navigate efficiently and perform certain functions across all our different sites.
Other tracking technologies, such as pixel tags or web beacons, may also be used on your device to collect unique identifiers and other data, such as your IP address. Pixel tags or web beacons are small images placed on a webpage or in an email. The web beacon acts as a tag that records when a user visits a specific webpage or views a particular email.
Some tracking technologies are specifically intended for mobile applications, such as SDKs (Software Development Kits). SDKs are packages of tools that enable our apps to function in an iOS or Android environment. SDKs help us understand how you interact with our site and collect certain information about the device and network you use to access it; moreover, they help our applications communicate with third parties through a so-called ‘application programming interface’ or API (e.g., when sharing content on Facebook). SDKs can then collect data and send it back to the third party that provided them (e.g., Google, Apple, Facebook, etc.). The data can be used to develop your profile as a user of the application. This profile can then, in turn, be used for targeted advertising.
These tracking technologies use data in the same way as cookies and are thus covered by this policy. For convenience, we use the term "cookies" in this document as an umbrella term for all types of tracking technologies across all our sites.
**2. WHICH COOKIES DO WE USE?**
We may use the following types of cookies: - **Session cookies**: These cookies allow our site to link your actions during a session and are automatically deleted when you close your session on our site. - **Persistent cookies**: These cookies are stored on your device until a specific expiration date. This retention period can vary from a few minutes to several days. They can be used for various purposes, such as remembering your preferences and choices when using a site or for targeted advertising. - **First-party cookies**: These cookies are stored by the site you are visiting to enhance your experience and are set by a site owner (us). - **Third-party cookies**: These cookies are placed by a technology provider, such as an analytics company, advertising network, or social media platform that is independent of us.
More specifically, the cookies used on our site are categorized as follows: - strictly necessary cookies; - functional cookies; - audience measurement cookies; - targeting cookies (which may also include social network cookies).
**Strictly Necessary Cookies** Strictly necessary cookies are cookies that are essential for the site to perform its basic functions; without these cookies, the site and its functionalities would not work correctly. They are usually set only in response to actions you have taken, which amount to a request for services, such as setting your privacy preferences, logging in, or filling out forms (e.g., signing up for events or providing feedback). They may also keep your session open when you log in to the site.
Your consent is not required for these cookies under applicable regulations, but you must be informed about their use. For more information about the different strictly necessary cookies used on our site, including the data retention period, purpose, and any third parties involved, please refer to the cookie settings and sections 3 and 4 of this policy.
**Functional Cookies** Functional cookies help us remember the settings you have selected or assist with other functionalities when you use our site. This helps us retain your preferences when you return to our site. These cookies enhance functionality and personalization. They may be set by us or by third parties whose services we have added to our site. You can set your browser or cookie settings to block these cookies, but be aware that in that case, some or all of these functionalities may not work correctly, and some parts of our site may not be accessible.
For more information about the different functional cookies used on our site, including the data retention period, purpose, and any third parties involved, please refer to the cookie settings and sections 3 and 4 of this policy. There you can also manage your consent.
**Audience Measurement Cookies** Audience measurement cookies, which include analytical technologies, help us with the performance and design of our site. With this function, we can measure how often a page is visited, know which pages and functionalities are the most and least popular, and see what actions visitors take on the site to improve your experience.
These cookies can also count visitors who arrived at our site after viewing an AdFortem banner ad on a third-party site. If you do not accept these cookies or withdraw your consent, we have no supporting information to improve our site or determine how well users find our site. Essentially, these cookies allow you to let us know how well our site is performing.
The information collected by these cookies may also be aggregated. With the individual analytics, reports, and statistics from our site, we or our suppliers cannot identify individual users. In that case, you may not need to give consent for the use of the cookie.
For more information about the different audience measurement cookies used on our site, including the data retention period, purpose, and any third parties involved, please refer to the cookie settings in sections 3 and 4 of this policy. There you can also manage your consent.
**Targeting Cookies** Targeting and/or advertising cookies are placed by us and our advertising partners on our site to display ads that are relevant to you and better reflect your interests than general ads you may not find engaging. These cookies may include social network cookies that allow you to share content on social networks and enhance the usability of our content through sharing buttons, particularly to Facebook, Twitter, and LinkedIn.
The social networks providing the share buttons may identify you this way only if your account on the respective network was activated on your device. AdFortem has no control over the process that social networks use to collect information about you.
Targeting cookies uniquely identify your browser and/or device. If you do not allow these cookies, you will not receive targeted advertising from us across various platforms. However, it is possible that you may still see our non-targeted ads on these platforms.
These cookies collect information about the source of your visit, where you saw AdFortem ads, the advertising function you viewed, whether you arrived at our site directly or indirectly, the device you used to visit our site, and the elements you downloaded.
Additionally, we also use cookies on certain parts of our site to communicate with external data providers to extrapolate your digital behavior. This helps us understand your behavior and provide more relevant advertising in the future.
For more information about the different targeting cookies used on our site, including the data retention period, purpose, and any third parties involved, please refer to the cookie settings and sections 3 and 4 of this policy. There you can also manage your consent.
**3. HOW LONG ARE COOKIES STORED?** Session cookies are automatically deleted when you end your session. Persistent cookies are stored on your device for a maximum of 13 months, unless you remove the cookies through your browser settings and clear your browser cache. More information about the duration of each cookie used on our site can be found in the cookie settings. 4. HOW DO I MANAGE COOKIES ON OUR SITE?
When you first visit our site, a banner appears to obtain your consent for the use of cookies.
As long as you haven't made a choice, this banner remains visible in accordance with applicable regulations, and no cookies (except strictly necessary cookies) are installed on your device.
If you choose to refuse cookies, an opt-out cookie is placed on your device to record that you object to the use of cookies. Every six (6) months, the cookie banner will reappear, and we will ask you to confirm your choice regarding the placement of cookies.
If you delete the opt-out cookie (for example, by clearing your browser cache or using privacy mode), it can no longer be established that you have opted out of cookie usage. Therefore, the next time you visit our site, you will be asked again for your consent to the use of cookies.
Your consent is not required for strictly necessary cookies.
For functional cookies, audience measurement cookies, and targeting cookies, you can give or refuse your consent at any time by:
Using the cookie settings on the banner or on our site.
In the ‘Cookie details’ of the cookie settings, you will find all information regarding the purpose of each cookie that can be installed on your device. You can then make an informed choice for each category of cookies.
By indicating on your device or in your browser whether you wish to accept or refuse cookies.
However, please note that if you disable cookies, some features of our site may not be fully available. For example, you may not be able to use automatic login and other personalization features of our site.
Also, note that you need to configure all browsers on your various devices (tablets, smartphones, computers) to always refuse cookies. There are various ways to configure browsers. Please consult the ‘Help’ section of your browser for information on how to configure your browser and exercise your options.
For Google Chrome™;
For Mozilla Firefox™;
For Microsoft Edge™;
For Opera™;
For Internet Explorer™;
For Apple Safari™.
You also have the option to disable the following audience measurement cookies:
You can disable the LinkedIn Insight Tag by adjusting your user settings on LinkedIn: https://www.linkedin.com/psettings/
For social network cookies, you can refer to the relevant policy of the social network for information about the purposes for which the information collected via share buttons is used and how you can exercise your choice.
5. CHANGES TO THIS COOKIE POLICY
We may change this cookie policy as needed. Please note that this policy may be revised due to the future implementation of new applicable regulations or laws, particularly the e-Privacy Regulation in the European Union. If the policy is changed, it may take up to thirty working days for the new privacy practices to be implemented. Please check this page regularly if you wish to stay informed of any changes. Changes to this policy may also result in the cookie banner reappearing. 6. CONTACT US
If you have questions or believe that this cookie policy does not meet your needs, you can contact us by sending an email to info@AdFortem.com.
For more information about your data protection rights, please refer to the Online Privacy Policy on our site.
If you have a general question unrelated to data protection, you can contact info@AdFortem.be.
