Rowmark LaserMag is a laser-engraveable magnetic material specifically developed for flexible, movable, and reusable signage. It combines the advantages of magnetic mounting with the precision and durability of laser engraving. This makes LaserMag ideal for applications where information needs to be updated or repositioned regularly, without permanent installation.
Thanks to its optimized cap layer, LaserMag can be engraved sharply and with high contrast using a COâ‚‚ laser, without fraying or deformation. The material adheres firmly to metal surfaces such as steel and painted metal, yet can be easily removed or repositioned without leaving residue.
Rowmark LaserMag is designed for indoor use and is widely applied in industrial environments, offices, warehouses, production areas, and technical rooms where clear, temporary, or modular identification is required.
Technical properties – Rowmark LaserMag
| Property |
Specification |
| Material |
Laser-engraveable magnetic plastic |
| Construction |
Magnetic base with engraveable cap layer |
| Thickness |
± 0.8 mm (1/32”) |
| Finish |
Matte |
| Surface |
Smooth, suitable for laser processing |
| Protective masking |
Yes, on the front side |
| Available sheet sizes |
± 610 mm × 305 mm (24” × 12”) |
| Available colors |
Various contrasting color combinations |
| Laser engraveable |
Yes (COâ‚‚ laser – optimized) |
| Rotary engraveable |
Yes |
| Cutting |
Yes (knife, scissors, or cutting plotter) |
| Drilling |
Not recommended |
| Magnetic adhesion |
Adheres to ferromagnetic surfaces |
| Applications |
Flexible signage, labels, identification |
| Use |
Indoor |
Specifications may vary slightly depending on version and color.
Engraving tips & processing
Laser engraving (COâ‚‚)
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Use low to medium power settings; LaserMag requires little energy.
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In most cases, one pass is sufficient for clear, even contrast.
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Prefer higher speeds to limit heat build-up.
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Remove the protective masking after engraving to prevent smoke residue.
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Always ensure proper extraction.
Cutting & shaping
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LaserMag can easily be cut using a knife, scissors, or cutting plotter.
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Rounding the corners is recommended for improved durability.
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Do not drill or mill, as this may damage the magnetic layer.
Cleaning & maintenance
Mounting & use
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Mounting without adhesives or screws thanks to magnetic adhesion.
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Best adhesion on clean, flat metal surfaces.
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Not suitable for stainless steel or aluminum without magnetic properties.
Examples of use
Industrial & production environments
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Machine identification and status labels
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Safety and instruction signs
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Temporary warnings or maintenance notices
Warehouses & logistics
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Rack and location identification
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Flexible inventory labels
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Picking and zone identification
Office & facility environments
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Whiteboard labels and planning boards
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Temporary name or function signs
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Internal communication panels
Technical & utility applications
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Electrical identification (cabinets, panels)
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Temporary technical markings
-
Test and inspection labels
Why choose Rowmark LaserMag?
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Laser-engraveable magnetic material
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Flexible, reusable, and easy to reposition
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Clean, high-contrast engravings
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No permanent mounting required
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Ideal for dynamic and industrial environments
LaserMag can be cut to any required size by AdFortem.
Optionally, the material can be supplied with rounded corners or custom shapes.